"Before you even start the choice process, somebody has presented you with this, and this, and this alternative," he said.Ĭan simple decision making be achieved by reducing the oversaturated presentation of alternatives? "Partly," argued Simon, "I think the difficulty of decision-making centers very much around the degree of uncertainty and the gaps in our knowledge." Do we need a change in the economic methodology? He also described how an economy spends a lot of its efforts designing and producing products that serve as alternatives but, contrastingly, allocates very little time to choose among them. Simon stated that people aren’t awfully good at predicting the future and that they have great difficulties comparing their own preferences. He made his move into social sciences, creating a basis for forthcoming advancements in research into decision making processes. Convinced that the unconventional path was the right one, Simon wanted to step into an unexplored, less advanced field of scientific research.
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